PUMA Ignite launch

Puma being a great performance player in the global market has once again unveiled a new product lineup. What is it called? PUMA IGNITE!

PUMA Ignite is the ultimate running shoe which features an innovative foam technology that makes it the most responsive running shoe, the birth of PUMA Ignite was the result of a nine-year research and development programme.

The launch was held at 1 Utama where guest and media were able to see the unveiling of the shoes and also try on the activities that Puma has prepared for us

Puma friends with the new Ignite shoes

Khairul Fahmi with one of the activities (to test out the shoes)

There's also a photobooth inside the Puma van which transforms your eyes to Usain Bolt's Ignite Eyes

An awesome souvenir

Puma Ignite (men)

Puma Ignite (women)

In conjunction with the PUMA Ignite launch, PUMA will be launching their latest 21 Days Challenge for all Malaysians to join them and create the next ‘big thing’ on social media platforms. The objective of this campaign is to encourage all Malaysians to be involved in running activities and keep the momentum going for 21 days in a row, snap a picture of every session and upload it onto your social media account Instagram, Facebook or Twitter and The first 100 participants who completes this challenge, will win a limited edition PUMA Ignite running tee shirt

an example: 

Do check out the shoes in Puma stores near you and do catch the Puma van which will be travelling all around Malaysia!