Black comes in a new bottle!

Yeah...."Black"...What are your first thoughts on it when someone says black? To me its normally about my skin colour (I'm quite tanned so friends actually call me charcoal/black LOL). Black is also one of my favourite colours as it is easy to match with anything, and also it feels like i'm portraying a more "bad" kinda look.


 photo DSC_0147_zps2e5dbac3.jpg

So, what does it mean by Black comes in a new bottle? It is actually no other than Guinness! It is the world's most iconic black brew and it has finally revealed its signature new look for the brand's Foreign Extra Stout (GFES) variant. The design didn't change in decades, and now with the new bottle look, it's meant to reveal a contemporary look for the brand, reflective of its modern and young drinkers today.

I personally like Guinness, as I'm  a guy who likes "Gao" (very strong) flavours. I would put extra salt and seasoning to my food, smoke cigars instead of cigarettes and of course when it comes to beer, there is none stronger and richer in taste than Guinness

The launch of the new Guinness took place at The Intermark, Kuala Lumpur where friends and the media were able to gather to see the new bottle. The launch was simple but what stood out was the projection mapping on the Intermark itself, so we could actually watch the whole Guinness preview that was being displayed on the building

 photo DSC_0085_zps470ef0d9.jpg
The launch venue. see how the projection mapping climbs up the building?

 photo DSC_0092_zps746e000d.jpg
A random candle

 photo DSC_0102_zpsd2839887.jpg
The Emcee, Serena C

 photo DSC_0111_zpse18d89c8.jpg
Marketing Director, Bruce Dallas presenting the new bottle

 photo DSC_0112_zps60434a35.jpg
Hans Essaadi, Managing Director & Bruce Dallas, Marketing Director of GAB officiating the launch

 photo DSC_0099_zps4a6554c4.jpg
John & friends

 photo DSC_0124_zpsfe84f8ec.jpg
Introducing the new bottle

 photo DSC_0125_zpscf444b78.jpg
Another view of the bottle



and of course the launch wouldn't be great without the beautiful Guinness Girls


 photo DSC_0134_zps1b453c79.jpg

 photo DSC_0138_zpsc4dc402d.jpg

 photo DSC_0140_zps6173d352.jpg


This has been a big step for Guinness and well, Congratulations on the new bottle launch! 

Comments